News

The Hollywood Reporter, Sourcing Journal, The Fashion Law, Bloomberg Law, and numerous other national and Minnesota publications recently covered the trademark suit filed by Frost River against Lucasfilm, claiming the latter violated the Lanham Act by using a Frost River backpack in the recent movie, “Indiana Jones and the Dial of Destiny,” without Minnesota-based Frost River’s permission and then passed its signature backpacks off as a competitor’s product in a marketing campaign.

“Lucasfilm and Filson produced a 60 second commercial prominently featuring video clips from the Indiana Jones 5 film intertwined with video clips of actors using Filson’s own products,” Devin McRae wrote. “Shockingly, one of the intertwined video clips was one from Indiana Jones 5 featuring Frost River’s Geologist Pack.”

Further coverage can be found below:

Lucasfilm Sued in Trademark Dispute Over Backpack in ‘Indiana Jones and the Dial of Destiny’ – The Hollywood Reporter

Why This Made-in-America Outfitter is Suing ‘Indiana Jones and the Dial of Destiny’ – Sourcing Journal

Indiana Jones Backpack, Ad Campaign at Center of New Trademark Lawsuit – The Fashion Law

‘Indiana Jones 5′ Sparks Trademark Suit Over Hero’s Backpack – Bloomberg Law

Lucasfilm Faces Legal Battle Over Indiana Jones’ Backpack – IGN

Frost River sues Lucasfilm over ‘Indiana Jones’ ad – Duluth News Tribune

Frost River Sues Lucasfilm Over Backpack In ‘Indiana Jones’ Film – Fox21

Duluth company sues Lucasfilm over ‘Indiana Jones’ product placement – MinnPost